Real training. Better outcomes.
A compact reference for a brand built around realism, precision and confident decision-making.
Make complex feel clear.
REALISTS creates realistic surgical training technologies for the moments where preparation matters most. Every touchpoint should feel considered, direct and credible.
- Clear and clinically confident
- Precise, never cold
- Direct, useful and human
- Realistic training without compromise
- Tools that build confidence
- Better preparation for better outcomes
Quiet confidence.
Use the logo with generous space around it. Keep the mark crisp, horizontal and undistorted. The preferred version is white on dark backgrounds.
A focused palette.
Black gives the brand authority. White creates clarity. REALISTS Red adds energy and directs attention to what matters.
Human precision.
Aleo brings character to statements and headlines. Source Sans 3 keeps information open, legible and easy to navigate.
Every detail has a job.
Use these principles to keep the brand recognizable across products, presentations, events and digital experiences.
Show the real thing
Prefer authentic anatomy, materials and hands-on context over generic stock imagery.
Lead with the outcome
Start with what improves: confidence, preparation, decision-making and patient care.
Remove the noise
Use strong hierarchy, generous space and purposeful red accents instead of decoration.
Stay technically honest
Be specific about the experience and the capability. Confidence comes from credibility.
Real training. Better outcomes.
These guidelines are a foundation, not a constraint. Keep the work precise, useful and unmistakably real.